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June 2006 - Posts

I..don't...get it

Posted Friday, June 30, 2006 8:17 PM by HeatherLeigh
I've even been to this Ikea and I just don't get it. For a chance to win a dining table and chairs? Someone should tell them they have a 100% chance of having to put their furniture together themselves. And this is all for a remodeling? Psst....people, Read More...
22 Comments
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I'm flip-flopping on flip-flops

Posted Friday, June 30, 2006 4:06 PM by HeatherLeigh
From Gawker (oh yeah, I admit it), people are wearing flip-flops to work . Flip-flops are abundant at Microsoft. Flip-flops are incredibly abundant in my closet. I can imagine situations at work when they aren't particularly appropriate (and I do pick Read More...
24 Comments
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Rock Star: Supernova

Posted Thursday, June 29, 2006 3:16 PM by HeatherLeigh
Can you feel it? I think you can. Read More...
57 Comments

Career Networking Event in Redmond, WA

Posted Wednesday, June 28, 2006 2:50 PM by HeatherLeigh
Remember when I blogged about what awesome looks like on a resume ? Well our invitational event with the hiring group that inspired the post is coming up. Whee! The event is on-campus, so we are looking for folks in the local area. If you are outside Read More...
8 Comments

One customer, one experience

Posted Tuesday, June 27, 2006 9:25 AM by HeatherLeigh
You might read Seth Godin's post about a card store customer's experience and wonder why the card store would go to so much trouble. Why not just send her a refund check for the card? And, of course, you would be missing the point. What the company gained Read More...
15 Comments
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The career pre-nup.What would you include?

Posted Monday, June 26, 2006 8:39 PM by HeatherLeigh
I read about Nicole Kidman's pre-nuptial agreement ("Nicole Kindman in Love, Not Stupid" ...love the headline!). Let me preface this little blog post so as not to tick off anyone, married or not, with or without pre-nuptial agreements. I don't know jack Read More...
16 Comments

You can work on an award winning marketing team....literally

Posted Thursday, June 22, 2006 11:47 AM by HeatherLeigh
Funny how people throw around the term "award winning". Sometimes it even denotes that an award was won... Like the Stevie Award for "Best Marketing Team" won by our Corporate Marketing & Research Insight Group here at Microsoft. Back in the day, Read More...
48 Comments

Anderson Cooper on the Daily Show tonight?

Posted Wednesday, June 21, 2006 3:43 PM by HeatherLeigh
It's like some programming wizard at Comedy Central really loves me! I can't decide if there's chocolate in my peanut better or peanut butter on my chocolate (if you don't know what that means, ask your parents). Smarty-pants Heather and snarky Heather Read More...
7 Comments

I don't know how to make this any clearer for you: cancel my account!

Posted Wednesday, June 21, 2006 8:17 AM by HeatherLeigh
Saw Vincent on the Today Show this AM. He's the guy that taped his call to AOL to cancel his account. It's one of those things you have to listen to, to believe. Here's the blog post Here's the call AOL's apology Here's his appearance on the Today Show Read More...
21 Comments
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Want to add more marketing goodness to your day?

Posted Tuesday, June 20, 2006 2:29 PM by HeatherLeigh
MarketingSherpa is holding it's blog awards again . And while I couldn't be bothered to vote (having an opinion can be exhausting), I reviewed their nominees and added some to my blog reader. It's an interesting list (and proof that blog traffic does Read More...
15 Comments

Time for a change...

Posted Monday, June 19, 2006 9:10 AM by HeatherLeigh
suddenly, I hate the title of my blog. Every time I see someone link, I wonder what they thought as they typed it out, with the quotation marks...zzzzzzz. Anyhoo, I'm feeling sassy and I am changing the name of my blog. Suggestions? Read More...
71 Comments
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Bill Gates' Success and How it Applies to your Career

Posted Saturday, June 17, 2006 10:40 AM by HeatherLeigh
In light of BillG's announcement that he will, over the next two years, transition to full-time work at the Gates Foundation, lots of people are talking about Gates, the man, and his contribution to the industry. There's talk from folks who had the opportunity Read More...
8 Comments

When are you least productive?

Posted Friday, June 16, 2006 1:59 PM by HeatherLeigh
Anthony blogs about productivity and time-of day here. I find it interesting that the time of day folks are the least productive is the time of day I am most likely at the gym. Trust me, I have my highs and lows, but at 2:16 on Monday/Wed/Friday (usually), Read More...
7 Comments
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The long overdue death of finger quotes in my repertoire

Posted Friday, June 16, 2006 11:25 AM by HeatherLeigh
You know finger quotes, those bunny ear motions you you make with your index and middle fingers to denote that what you are saying is "in quotes". Last night I watched Matt Lauer's Dateline interview with Brittney Spears. Oh don't judge...you're so glib. Read More...
8 Comments
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All about the interview

Posted Friday, June 16, 2006 10:33 AM by HeatherLeigh
Lots of blog posts on interviewing recently....hmm, could be a sign of changes in the employment marketplace. Anyway, if someone does a good job of offering advice or insight, it keeps me from having to be charming with a post of my own. Better to just Read More...
4 Comments

Marketing opportunity for Starbucks Liqueur

Posted Thursday, June 15, 2006 3:21 PM by HeatherLeigh
You decide. Science is weird. I suspect that caffeine + alcohol makes for very annoying bar patrons. Read More...
13 Comments
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Bill Gates' Transition

Posted Thursday, June 15, 2006 2:15 PM by HeatherLeigh
I'm listening to the Town Hall Meeting right now but obviously, this is a public announcement . Here are my thoughts: I don't have any insight into how many technology decisions are being driven via Bill versus the people that work for him. I hear great Read More...
4 Comments

If Willy Wonka Made Coffee

Posted Thursday, June 15, 2006 1:15 PM by HeatherLeigh
Folgers goes viral I wonder what sound those yellow creatures make when you step on them. Just curious. via Carson Read More...
2 Comments
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More proof that I am old

Posted Wednesday, June 14, 2006 5:41 PM by HeatherLeigh
I don't get it Read More...
10 Comments

Minty fresh and highly caffeinated

Posted Wednesday, June 14, 2006 5:13 PM by HeatherLeigh
What happens when you combine 100 liters of diet coke and 500 Mentos. I really hope that the Coke marketing folks didn't say what BL Ochman says they said . Seriously, if I was selling caffeinated, sugared water at a premium and someone offered to market Read More...
1 Comments
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One perfectly good reason to abandon your healthy diet

Posted Wednesday, June 14, 2006 2:21 PM by HeatherLeigh
Here . And I'll be doing so for a brief moment in the near future. I love the interview with Dixie and Gene . Why? I ain't stupid. Read More...
3 Comments

Fire the customer and make it snappy

Posted Wednesday, June 14, 2006 10:23 AM by HeatherLeigh
I'm kind of fascinated by the concept of firing the customer. Seth Godin posts today about a couple that he wishes JetBlue would have fired long ago. While I think that firing the customer is something that is very serious and only to be used in extreme Read More...
11 Comments
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Marketing with guilt...

Posted Tuesday, June 13, 2006 10:36 AM by HeatherLeigh
It's working on me. Anything with dogs works on me. We are a big fan of Kongs in our family. Suspect it's only a matter of time before I assuage my guilt with one of these gizmos. Of course the link came from my dad...keepin' the guilt in the family! Read More...
12 Comments
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Run, Heather, Run!

Posted Monday, June 12, 2006 9:52 AM by HeatherLeigh
I remember having to run in gym class in high school. I hated it. I hated that burning sensation in my lungs and I hated turning purple. Years later, I did some breathing tests at my allergists office but the damage was already done. It would be a very Read More...
24 Comments
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Robert Scoble reportedly leaving Microsoft

Posted Sunday, June 11, 2006 1:02 PM by HeatherLeigh
First, I don't know if it's true. I'm reading it on blogs just like you. Aside from the occasional e-mail exchange, one phone call, being introduced twice (I'm sure he still couldn't pick me out in a crowd) and reading Robert's blog, I don't know him Read More...
4 Comments

I want you to want me

Posted Thursday, June 08, 2006 2:06 PM by HeatherLeigh
Groucho Marx may have had it right when it came to club membership . Well, he may not have had it right, but at least he was funny. When it comes to the business relationship, specifically the customer relationship, it's another story entirely. All other Read More...
39 Comments

Are we cool now? What about now? Now?

Posted Wednesday, June 07, 2006 8:12 AM by HeatherLeigh
Could it be true? Did Demetri Martin just sign a deal with Microsoft? Please bear with me as I calculate degrees of separation between me and Jon Stewart. Read More...
12 Comments

Being "too nice"...something I've never been accused of

Posted Wednesday, June 07, 2006 7:59 AM by HeatherLeigh
Here's an article on MSN careers on the difference between being "nice" and "too nice" (a pushover). I've never been accused of being a pushover. But early in my career (ironically, when I worked for the company that produced the article), I have to admit Read More...
0 Comments

Name that stink

Posted Monday, June 05, 2006 5:47 PM by HeatherLeigh
I haven't been blogging much lately and I was going to apologize but have to admit that it annoys me a bit when bloggers apologize for an absence, as if the world wouldn't spin without them spewing their words of wisdom among its inhabitants. So I won't Read More...
18 Comments
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