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August 2006 - Posts

I made you...now I can take it all away

Posted Thursday, August 31, 2006 12:13 PM by HeatherLeigh
Trump fires sidekick Carolyn As I type this, I look over my should to see if Bill Gates is coming to ask me the retail price of Office 2007 and to tell me that my "blogging fame" has gotten to my head (as if). Oh heck, that probably only works with sidekicks Read More...
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Oopsy, Starbucks

Posted Thursday, August 31, 2006 9:53 AM by HeatherLeigh
I may have spoken too soon about the great marketing at Starbucks. They should have seen this coming from a mile away. Totally preventable. Update: Seth Godin's take Read More...
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Microsoft Cafeteria Tour 2006

Posted Wednesday, August 30, 2006 12:59 PM by HeatherLeigh
Stay with me here...it will take me a bit to get to the cafeteria part. Last night I went to Borders, mostly to pick up the college football preview guides. Those of you that know me are probably wondering why I haven't blogged about college football Read More...
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Coffee, Swiffers, "good sweats" and understanding your target market segment (when it's me)

Posted Tuesday, August 29, 2006 6:16 PM by HeatherLeigh
I love Target. No need to fluff it up by calling it "Tar-jay". Nope, it's just Target and I love it. I like to never run out of stuff. Six rolls of paper towels? Check! Four bottles of shower gel? Check! I buy home stuff there to experiment with color Read More...
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Things you should know but aren't always brave enough to admit that you don't

Posted Tuesday, August 29, 2006 4:33 PM by HeatherLeigh
Ever been in the midst of a conversation when a common topic comes up that you should know about but don't? In my case, I blame the fact that I went to 5 different schools for middle school (that's 5th through 7th, right? Hmm, another thing I don't know). Read More...
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Make it bigger but spend less time

Posted Thursday, August 24, 2006 5:02 PM by HeatherLeigh
It's review time at Microsoft. Kind of like the new years eve of our internal Microsoft world, you take this time to look back on the past year and what went well (and what didn't) and what you plan on doing over the next fiscal year. My fear of commitment Read More...
32 Comments

Subscription only articles for free with Congoo

Posted Thursday, August 24, 2006 11:02 AM by HeatherLeigh
So I found this in RealSimple magazine. Congoo has something called a NetPass (warning before you click: their site has audio). It's a toolbar that you can download that will give you access to articles that you usually have to buy a subscription for. Read More...
9 Comments

Incoming Freshmen

Posted Wednesday, August 23, 2006 8:00 AM by HeatherLeigh
Matt Lauer just mentioned that the incoming college freshman class was born in 1988. He said this while "Sweet Child O' Mine" was playing in the background. GnR was the soundtrack to my college years. Oh, I miss my cut-off jeans. I think I am going to Read More...
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2006 Marketing Salary Survey

Posted Monday, August 21, 2006 9:34 AM by HeatherLeigh
There's a new one up at the Aquent site . This year it isn't blinking. Thanks to reader Alex for the link Read More...
15 Comments

Protecting your brand name

Posted Tuesday, August 15, 2006 3:47 PM by HeatherLeigh
What happens when your company brand name becomes part of the public domain? Do you complain? Do you contact your lawyers? Do you thank your customers and then thank your lucky (hah!) stars that you are a verb? Ask Google and Apple . No easy answer, you Read More...
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And speaking of proof

Posted Monday, August 14, 2006 8:03 AM by HeatherLeigh
How evil are you ? That's called over-selling, my friends (either that or it's called crapola). I would definitely not refer to myself as "Angelic". Really, the questions are what's funny. But they didn't ask anything about my impatience, tendency to Read More...
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Proof that we can all be superstars

Posted Monday, August 14, 2006 7:56 AM by HeatherLeigh
Here . I think they included the photos of Ashton and Demi to throw us off. But the photos of Jennifer Anniston, Brad Pitt and George Clooney? I instantly feel better about my unphotogenic teenage self. I know I don't usually include this kind of thing Read More...
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I'm Blog-Jamming!

Posted Monday, August 14, 2006 7:44 AM by HeatherLeigh
I'm participating in the Fast Company BlogJam 2006 (whee!). Ah, I'm flattered that they even asked. And that they thought I could be witty 1-2 times a day for two days. I'll definitely have to flex some blogging muscle here. Thikn I am up to the task? Read More...
1 Comments

Best Movie Marketing Ever

Posted Friday, August 11, 2006 4:57 PM by HeatherLeigh
Snakes on a Plane I mean, I'm not going to see it, but you definitely should. Read More...
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Wanting access to my network is different than wanting to be in my network

Posted Friday, August 11, 2006 2:15 PM by HeatherLeigh
Ah, LinkedIn. I love it. It's a great tool for finding who is out there. We've made a number of hires off their job postings as well. But I still get connection requests from people I don't know. Sigh. This week, I decided to take a different approach Read More...
15 Comments

Things you should never say to a recruiter, part 2

Posted Friday, August 11, 2006 7:10 AM by HeatherLeigh
You are actually going to interview me? But you're (just) the recruiter! Read More...
5 Comments

Mind the Gap

Posted Thursday, August 10, 2006 9:03 AM by HeatherLeigh
Over on the Jobster blog, Julian and Shannon from Exceler8ion post about taking a grown-up gap year . I like the idea (and mine might involve culinary school in Europe), though I have never been in a financial position to do it. I've seen what a sabbatical Read More...
12 Comments

Apple says "Don't blog this"

Posted Tuesday, August 08, 2006 8:54 AM by HeatherLeigh
How do you think this is going over? I think that if you invite people in,and they aren't under NDA, posting signs asking them not to blog probably isn't going to do much. What's the subtext to the signs anyway? "Please don't blast us on your blog"? "Life Read More...
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It's all about the service

Posted Monday, August 07, 2006 11:18 AM by HeatherLeigh
I'm a sucker for good service. At restaurants, I am a great tipper when the service is good and I vote with my feet when it's not. It seems that our economy (is this unique to the US?) is very focused on service, be it good or bad. I exchanged e-mail Read More...
30 Comments
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Free Microsoft Software

Posted Friday, August 04, 2006 12:41 PM by HeatherLeigh
Blake wants you to know where to find it. This isn't a Microsoft sponsored site...he's just providing the links in one place for your benefit. Read More...
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And what did you expect?

Posted Friday, August 04, 2006 11:08 AM by HeatherLeigh
As I mentioned, we held our invitational career networking event last night. Since most of my work is technology enabled, I don't get to spend as much time as I would like face-to-face with candidates and hiring managers. Yet the secret to the success Read More...
7 Comments

I knew what I was doing when I did it and I did it anyway

Posted Friday, August 04, 2006 7:39 AM by HeatherLeigh
I'm not sure why, but one week, I'll have a perfectly productive week getting stuff done and the next, I'll have so many things on my schedule that at some point mid way through Thursday, I have an intense desire to assume the fetal position immediately. Read More...
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