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Tuned In

Posted Thursday, July 10, 2008 9:00 AM by HeatherLeigh
Now that my new blog header is up (can you see it now?), it's time to have some fun. The guys over at Pragmatic Marketing have published their book, Tuned In . And yeah, I am mentioned briefly (I'm on page 169-170). I've already heard good things about Read More...
41 Comments
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Rogue marketing by-passing the filter of good taste?

Posted Tuesday, July 08, 2008 10:41 AM by HeatherLeigh
OK, I wouldn't exactly call Burger King the beacon of good taste in America, but this is just mind-blowing. Follow the link to Idea Sandbox. The comments are hilarious. So I have 3 problems with this: First, I realize that different people find different Read More...
4 Comments

I watched the Super Bowl Ads so You Don't Have To

Posted Monday, February 04, 2008 10:36 AM by HeatherLeigh
Super bowl, blah, blah. I wasn't that interested this year. I don't have any ties to either team (which is a little rare considering the number of places I have lived). When it comes to picking a team, I consider whether I have lived in either place (there's Read More...
9 Comments

Starbucks and the $1 cup of coffee

Posted Wednesday, January 23, 2008 6:05 PM by HeatherLeigh
Sometimes business decisions defy reason. And marketing decisions don't even make the tiniest bit of sense to a marketing hobbyist. I've got to tell you that this move by SBUX to sell shorts for $1 each (with free refills, no less), seems like a dumb Read More...
13 Comments

Marketing plus potty humor

Posted Wednesday, January 23, 2008 8:58 AM by HeatherLeigh
If you don't appreciate potty humor or clever marketing, don't watch this . And can I tell you how proud I am that this was referred to me by my mother? Yeah, sometimes moms rock even though I am sure they prefer to remain anonymous (and right now she Read More...
1 Comments

Mozilla lays an egg...

Posted Tuesday, January 08, 2008 9:06 AM by HeatherLeigh
and launches viral campaign that jokes about cancer. Wow. I'm not sure what excuse is acceptable (not meant to be "publicly available?" Is it acceptable in private?) but perhaps just an admission of incredibly poor judgment and lack of taste? That would Read More...
8 Comments
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Missed marketing opportunity

Posted Thursday, January 03, 2008 11:52 AM by HeatherLeigh
Whole Foods employees are fired if they touch a customer. Oh settle, down. I was talking about hugs. Hugs, people. What? You don't want a little cuddle in the dairy isle? It's cold there. Read More...
2 Comments
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Living and Dying by metrics in new media marketing

Posted Wednesday, January 02, 2008 9:07 PM by HeatherLeigh
Word Read More...
4 Comments

Sarcastic humor disguised as insanity

Posted Tuesday, December 11, 2007 7:34 PM by HeatherLeigh
plus great customer service . Read More...
1 Comments
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My pants are saving the world...

Posted Wednesday, December 05, 2007 9:56 AM by HeatherLeigh
...or at least their marketing teams want you to think so. Purchased yesterday: Citizens for Humanity and 7 for All Mankind. Hmm, benevolent. And if that is the case, then my new sweats are street-walkers: Juicy (Yes, Denise, I just did something I said Read More...
12 Comments

Elf Yourself

Posted Monday, December 03, 2007 4:14 PM by HeatherLeigh
I could watch this a hundred times (and I might). That's my friend Suzanne's son on the left. He's got some moves (and some curves....interesting). Nice work by OfficeMax. Imagine that it's a brand building campaign, because I'm not really thinking about Read More...
16 Comments

Companeee Namez

Posted Wednesday, November 28, 2007 8:35 AM by HeatherLeigh
I admit that I, too, find the ubiquity of goo-goo-gaa-gaa named companies a bit hard to take. They all start to sound alike and it's just plain marketing laziness. I can't believe that the target market for all of these (mostly) services is that unsophisticated. Read More...
8 Comments
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A Lot Like You (and Me), Northwesterner

Posted Tuesday, October 30, 2007 12:10 PM by HeatherLeigh
These ads are fantastic . As someone living here, they definitely ring true. It's hard not to identify with at least one of them. I won't tell you which one that I identify with but if you've been paying attention, you may already know. I may have to Read More...
14 Comments

Best commercial evah!

Posted Monday, October 08, 2007 8:52 PM by HeatherLeigh
Love these young men getting down with their backpacks. Those kids are going to be cool when they grow up and perhaps famously misunderstood. For now, they are just cute...especially while they actively want the funk. I want to buy something on credit Read More...
2 Comments
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What do we call this newish marketing?

Posted Wednesday, October 03, 2007 9:34 AM by HeatherLeigh
In conversations this week about "new marketing", or "newer". I'm having a problem with taxonomy. I know it's not "digital marketing" because moon boots are out of style and so is that term (but hey, I'm reliving 1987 this week so maybe I'll pull that Read More...
17 Comments
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