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I’m a Device!

You’ve probably seen the new “I’m a PC” adverts, either on TV or the internets (what do you think of the adverts?), there’s also downloadable Life without walls (wallpapers) available from the Windows Vista Team Blog – the tagline for the wallpapers is “Windows | Life without walls”.

But, I’m in the Windows Embedded team, and spend my time thinking about devices, and building software for devices (and playing the odd game of squash!), so I think my tagline should be "I'm a device!" - interestingly, if you really are a device, let's say a networked media player, then your view of the world is "other devices", devices that serve up media, or devices that consume media, from this viewpoint, the PC is just another device on the network.

- Mike

Posted: Monday, September 22, 2008 8:32 PM by mikehall

Comments

car insurance » I???m a Device! said:

# September 22, 2008 11:41 PM

Bob said:

Interesting ads, doesn't make sense that people are calling themselves PCs. I could understand someone saying they're a hamburger or a pizza since 'we are what we eat'.. but I just don't see anyone as a PC...

# September 23, 2008 4:11 AM

Windows Embedded Blog said:

Yesterday I posted “ I am a Device ” to the blog, and got a comment back that “we are what we eat”, so

# September 23, 2008 11:45 AM

Paul said:

That demolition saw in your animated friend's hand is one of man's most beautiful devices!  

# September 23, 2008 3:43 PM

"I'm a PC" Ads are great said:

The ads were great.  They bring out the key issue- life in a 'walled garden' is comfortable, but not very exciting.  

Funny how 'the computer for the rest of us' became the computer for the sheep.

And about the PC to Device dichotomy- this may not be around for long.  Intel seems pretty serious with Atom CPU.  

Lawrence 'Larry' Ricci

# September 24, 2008 8:07 AM

John Coyne's Embedded Blog said:

I’ve been receiving emails for weeks “What’s with the Bill Gates/Jerry Seinfeld Commercials?” and “What

# September 26, 2008 10:29 AM
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